20 June 2016
Category:
SEO

How AdWords, PPC, SEO, and SEM Fundamentally Differ

If you have a business website, chances are high that you need to get your business on the first page of the major search engines. In discussions between groups of internet marketers or online entrepreneurs, you will hear them discuss topics such as AdWords, PPC, SEO and SEM.  However, these concepts are oftentimes confused and […]


3 May 2016
Category:
SEO

Tips To Get Video Content to Rank on YouTube

Within the past several years, YouTube has developed into a source of potentially limitless website visitor traffic.  Nearly 100 hours of video is getting uploaded every 60 seconds, making YouTube an extremely overcrowded venue for marketing who you are and what you do.  So with all this overcrowding, you must be asking yourself “How on […]


24 March 2016
Category:
SEO

How to Get the Best Out Of Landing Pages

In internet marketing, the webpage that a person is redirected to by clicking on a hyperlink found on your website’s home page or some other unrelated webpage is normally referred to as a “landing page” or “lead capture page.”  The primary purpose of that page is to collect user information (e.g. name and e-mail address) […]


14 December 2015
Category:
Pay Per Click
SEO

How to Make Keyword Research and Analytics Easy and Accurate

The purpose of keyword research is to extend your reach to prospective clients or customers and teach you how they look for and find your products or services.  Unfortunately, the keyword research tools that are available typically return a list of the most commonly searched key phrases and keywords.  Not only are these phrases and […]


13 November 2015
Category:
SEO
Social Media

Improve Your Search Engine Marketing With These Helpful Tips

As an aspiring internet marketer or online entrepreneur, you may have heard the term, or been introduced to the concept of “search marketing.” For those of you who haven’t familiarized yourself with the term, search marketing is a process that is used to drive visitor traffic to your website, and increase your market visibility in […]


29 October 2015
Category:
SEO
Social Media

Social Media Marketing for Optimizing Rank and Search Visibility

Are you happy with the amount of visitor traffic you’ve been getting at your blog or website? Are you aware of the most recent SEO (search engine optimization) changes.  Whether you are an aspiring entrepreneur or a seasoned internet marketer, these two elements are vital to the survival of your online business. Recent changes with […]


20 October 2015
Category:
SEO
Social Media

The 6 Elements that every SEO Strategy must have

It has long been contended that SEO is one of the best marketing strategies for aspiring retail entrepreneurs to employ when growing a successful online business.  Unfortunately, search engine algorithms are continually being updated and changing.  This means that those newer online business owners need to adapt and change with them.  By keeping up to […]


13 October 2015
Category:
SEO

Why SEO must be Incorporated in your Digital Marketing Strategy

As a critical component of any digital marketing strategy, most planners and strategists are aware of the importance of using SEO techniques.  So why should you have an understanding of SEO even though you may not know anything about IT? There are a number of reasons for having some knowledge of search engine optimization, especially […]


6 October 2015
Category:
SEO
Social Media

Generate more leads from your website by incorporating SEO, SEM, and SMM

Have you been looking for more clicks on your website? Are your products or services not getting as many sales as you wanted? The practice of driving qualified visitor traffic to your website is normally referred to as “Digital Marketing.”  It is just as important to the website as it was to build it.  Most […]


2 October 2015
Category:
SEO
Social Media

Can SMM Help When PPC Fails?

Supporters of social media marketing or SMM have argued about how dangerous it is for internet marketers to rely solely on PPC or pay-per-click ads instead of the more “organic” (unpaid) methods of driving visitor traffic to your website.  Granted, a deep-pocketed competitor can outspend the smaller company whenever they want to.  But there is no way […]