6 SEO Tips That Will Change Your Business

Do you know where your website traffic is coming from? Anyone who relies on customers finding them on Google needs to make sure that SEO is a priority for their site. 

SEO stands for search engine optimization. What is that exactly? It’s the way you optimize your website in order to get traffic to it. Here are some facts for you to consider:

  • Over 90% of internet experiences begin with a search on a search engine. 
  • The very first result on a Google search has a 33% chance of getting clicked. This becomes exponentially less as you go down and off the page. 
  • 75% of searchers won’t even bother looking at the second page.

That means that if you aren’t appearing on the first page as one of the first few results, you are missing out on a ton of web exposure. So how do you increase your SEO?

Add Videos to Your Site

Videos will engage your visitor and will get them to remain on your page longer. That additional time can give your rankings a boost.

Update Your Content 

Your website content needs to be unique and fresh. If you haven’t updated your website content lately, it’s time to do that. One good way is to start a blog. Adding fresh, relevant information to your website continually is key for your visitor experience. It also raises your rankings according to Google.

Optimally Format Your Page

Not only is your content important but its format is equally important. Break up large chunks of text with header tags and use a simple format utilizing bullet points and lists. It should look clean with a good balance of images and text. A cluttered website with too many conflicting blocks of text, images and advertisements may be considered “untrustworthy” by Google.

Make Sure to Optimize for Mobile Devices

Did you know that over 60% of Google searches are from mobile devices? If your site isn’t optimized for those devices, it impairs user experience. This can 1. Make your visitor go somewhere else and 2. Affect your rankings. 

Make Use of the Right Keywords

Keywords are relevant words that people search for when they are looking for your service or product and play a huge role in your SEO. Finding and using the right keywords is a necessary part of being found by your targeted demographic. There is a fine line, however, between using keywords correctly and using them incorrectly in your content. An overuse or incorrect use of keywords signals “spam” to Google. 

Use Your Social Media

Sharing on social media is a given for any business owner today. That’s just common sense. But it can also improve your rankings. If you are posting timely information or images that are shared, it has been shown to increase your organic search traffic.

In today’s business landscape, your web presence and rankings are paramount. Because algorithms change constantly, SEO is an art as well as a science. Often, it’s best left to an expert. We can help. Call Rocket Marketing and Design to see how we can assist you with any of your SEO needs. 888-731-0234

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