Generate more leads from your website by incorporating SEO, SEM, and SMM
October 6, 2015
Have you been looking for more clicks on your website? Are your products or services not getting as many sales as you wanted? The practice of driving qualified visitor traffic to your website is normally referred to as “Digital Marketing.” It is just as important to the website as it was to build it. Most importantly, when it is designed and developed properly, you will realize a good ROI or return on your investment. That will help businesses move forward and increase their target audience. But in order to accomplish this, you need to incorporate the following 3 elements:
- Search engine optimization (SEO) – this makes your website more attractive to Google, Yahoo! and Bing. Furthermore SEO enables you to rank higher in the SERP’s as well. Remember, the higher your website URL lands on that first results page, the more individuals will click through it.
- Social media marketing (SMM) – SMM is by far the new kid on the block where the internet marketing environment is concerned. It is now referred to as the “3rd leg” of digital marketing. Social media platforms such as Facebook, Google+, LinkedIn, Pinterest, and Twitter are the 5 most commonly used platforms for marketing your products or services as well as yourself.
- Search engine marketing (SEM) – when you pay for an ad, this all but guarantees a better rank in the SERP’s (search engine results pages). Search engine marketing is comprised of paid search marketing such as PPC (Pay-per-Click) advertising and organic or unpaid search such as SEO or search engine optimization.
Since there are customers at every website that find that company’s products or services worth purchasing; never think that people will not be interested in what you have to say or what you have to sell. However, it is a fact that your business phone is not going to ring just because you launch a website. It takes a sound digital marketing plan and strategy to lead them to your website and eventually become regular customers. And with plenty of website marketing services available for your business’s advertising and marketing needs, you will need to work with a company that is experienced and has a trail of success to show.
Call us today at 786.309.8333 and let us help you.