How AdWords, PPC, SEO, and SEM Fundamentally Differ

If you have a business website, chances are high that you need to get your business on the first page of the major search engines. In discussions between groups of internet marketers or online entrepreneurs, you will hear them discuss topics such as AdWords, PPC, SEO and SEM.  However, these concepts are oftentimes confused and create problems when trying to decide on the best marketing strategy for a specific business.  It is best to contact an experienced digital marketing agency for your website requirements. However if you know the basics about it, that can be of help. The following content should put things into perspective for you.

  • PPC or Pay-per-Click advertising (including AdWords) – this particular form of online marketing includes the ads that you typically see on the major search engines such as Bing, Google, and Yahoo!. They are the ads that you see along the right-hand side and across the top of the SERP’s or search engine results pages.  They appear on Facebook as well.  The advertiser is charged only when they are clicked on.
  • SEO or Search Engine Optimization – this is the practice that makes your website what is known as “search engine-friendly.” But unlike PPC, you cannot pay for a better ranking position on the SERP’s.  Obviously, the goal of any organic or unpaid search is to land in the top spot on the first results page.
  • SEM or Search Engine Marketing – SEM is a marketing technique that is designed to increase your search engine visibility. It is an umbrella that encompasses 3 strategies including PPC, SEO, and SERM or search engine reputation management.

The key is to develop a strategy that combines all of these and find one that generates a good return for your marketing investment.  Remember, making an online profit is all about making a well-informed decision with your marketing strategy. Let us help you get started, call 786-309-8333 today.

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