How to Get the Best Out Of Landing Pages
In internet marketing, the webpage that a person is redirected to by clicking on a hyperlink found on your website’s home page or some other unrelated webpage is normally referred to as a “landing page” or “lead capture page.” The primary purpose of that page is to collect user information (e.g. name and e-mail address) and enable you to connect with them and promote your business. If you are looking to quickly garner audience that will be interested in buying your products and services, you need to have a compelling website and persuasive landing pages. However, unless your landing page is properly optimized, you won’t be converting visitor traffic into leads and potential revenues.
In order to get the best out of your landing pages (i.e. increased leads and revenue from sales), here are 7 elements that must be in place:
- Aesthetically appealing designs – separates you from your competition and attracts more qualified visitor traffic and sales leads
- Credibility and trust – badges such as the BBB, industry-specific accolades, and testimonials let website visitors know that you are a credible and trustworthy business. Connect with social media channels so that your business is connected with the consumers
- Goal-specific forms – getting names, e-mail addresses, phone numbers, and other personal information generates higher quality leads
- Headlines that grab visitors attention – provides an outline of what you are offering, and keeps them reading more about your business
- No distractions – keeps your landing page visitor focus on what you’re offering and the call to action you have in place, thereby increasing your conversion rate. Having quality content on the pages is essential.
- One offer only – makes the process simpler instead of having multiple offers which tends to confuse the visitor and drives them away. If you have deals or discounts, send in newsletters.
- Strong calls to action – commands the attention of your visitors and encourages that person to complete a form, make a phone call, or purchase something you’re selling. That is the only way to make money.
Working with an experienced SEO and marketing service can make a difference in your sales and business growth. Call us at 786-309-8333 today.
