Is Your Website Mobile Responsive?
Today’s technology moves at lightning speed. Don’t be left in the dust.
If you haven’t optimized your website for mobile use, you’re probably losing a large number of customers. In fact, Google has said that over half of all users are not likely to return to a site that they had trouble accessing or navigating on their mobile device. So where are these users going? To your competitors.
Today, Mobile is Even More Relevant than Desktop
As of October of 2016, the traffic from mobile devices officially surpassed that of desktop traffic. Today, with that desktop traffic decreasing and with over 60 % of your visitors trying to find you on a device, it’s more important than ever to make sure that your website is optimized accordingly.
Technology is Always Evolving
As devices are forever evolving, it’s important for a website owner to understand how their site is displaying on these devices. A well-designed mobile-friendly website will make sure that your navigation and images adapt well to a mobile format. By optimizing your site for responsiveness, you are providing your visitors with easy navigation and a more pleasant mobile experience.
Everything Shrinks
Any visitor should be able to quickly and easily use your site and find anything they need in a few short steps. On a smaller device
- Text becomes far more important so it must be readable and highly concise.
- Buttons or callouts must be prominent and easy to read.
- Graphics should not interrupt a visitor’s pathway to important information.
Google Likes Mobile
Another important advantage of having a responsive website is that it will benefit your SEO. When Google ranks websites, mobile responsiveness was the third most important factor they are looking for. In fact, they will crawl a mobile version of a website before the desktop version. Google likes usability and responsive websites keep users engaged longer. The longer you maintain your visitors, the more favorable your rankings.
How About an App?
If your business is one that can’t easily translate to the mobile experience, you may want to consider an app. A large website with multiple variables may not convey readily to a clean mobile format. Consequently, large retailers like Amazon realized that apps made it easier for their users. This may be the case with your business.
Is Your Website Mobile Responsive?
If you don’t know how responsive your site is, Google has a mobile-friendly test here.
A responsive design builds your credibility in the eyes of Google. By offering a website that is mobile-friendly, you increase your user satisfaction and stay relevant in today’s marketplace. If you need help getting your website up to today’s standards, give Rocket Marketing and Design a call at 888-731-0234.
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