Why Social Media Marketing is better than PPC
September 22, 2017
There are a number of marketing strategies that online businesses employ in order to drive more traffic to their website, generate more qualified leads, and make more sales. Two of the more popular methods involve PPC or pay-per-click advertising and social media marketing or SMM. One of the more common questions regarding these two marketing methods is “which one is right for my particular business?” One school of thought contends that there is a greater return on their investment when using PPC while the other feels is in favor of SMM.
Naturally, the first aspect that crosses every businessperson’s mind is their budgets and what they can afford to invest in their marketing efforts. While budgets are a major factor involved in the decision making process, there are other factors that are equally as important if not more so. The gist of the argument is that anyone with a huge budget can spend as much as they need to in order to accomplish their objectives and meet their business goals.
Most experts did not prefer paid search which is usually termed as online ads, as a marketing channel. While the social media marketing helps you grab eyeballs faster as most of the people log into the social media websites, more often than any other website. Additionally, they log into other websites using social media channels, so your promotions online have higher visibility on social media, which cannot be ignored.
The contention is that you could be at the top of your game one day (in other words, the top of the search engine rankings) and fall into obscurity the next. Although this seems a bit irrational, the odds of being profitable are oftentimes turned against you. Proponents of SMM argue that they are less vulnerable to that irrationality and that your only defense against it is to invest a portion of your budget in social media marketing.
Another aspect of the argument is that SMM is by far the best method of the two for building your brand and company image. For example, Facebook likes and Twitter followings allow you to continually engage your target audience. Finally, you have the issue of customer desirability. Keep in mind that just because you or someone else is advertising in a particular space, people don’t always want to see you or hear about your products or services.
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