Social Media Marketing for Optimizing Rank and Search Visibility
October 29, 2015
Are you happy with the amount of visitor traffic you’ve been getting at your blog or website? Are you aware of the most recent SEO (search engine optimization) changes. Whether you are an aspiring entrepreneur or a seasoned internet marketer, these two elements are vital to the survival of your online business.
Recent changes with Google have brought social media marketing to center stage and put the emphasis on optimizing search rankings and visibility. The new algorithms have ensured that quality content and organic links stay while black hat techniques are spammed. Thus, whether or not this affected the flow of traffic at your website it’s important to understand why those changes were made.
There are 3 ways that you can use social media marketing to optimize your rank and increase your visibility:
- Reduce your reliance on the traffic you receive through organic (unpaid) search marketing to build a stronger social media following
- Use social media platforms to generate better ideas for your content and incorporate them into your content marketing strategy.
- Use your social media presence to encourage building your backlinks and promote them.
- Connect directly with your consumers, fans and public for suggestions and feedback that can improve your business services.
You need a complete search engine optimization and social media marketing strategy. Create and develop a unified message about your brand to drive visibility across all channels and content. Define your execution strategy across your SEO practices as well as content development and sharing on social media platforms. The more people see it, the better it is for your business.
In order to do this, you have to rethink the development of keywords and key phrases. The focus becomes more about competition in your industry regarding your corporate or executive brand. Determine what you want your target audience to say or think about your company and brand as well as what the value proposition of your brand truly is. You have to become the industry expert in order to increase your following and the only way to accomplish that is by optimizing your rank and search visibility. We can help you walk through the process and ensure that your brand is visible online.
Connect with us today at 786-309-8333 and let us help you get the right Social Media Marketing strategy for your company.