Tips To Get Video Content to Rank on YouTube

Within the past several years, YouTube has developed into a source of potentially limitless website visitor traffic.  Nearly 100 hours of video is getting uploaded every 60 seconds, making YouTube an extremely overcrowded venue for marketing who you are and what you do.  So with all this overcrowding, you must be asking yourself “How on earth am I going to get my video content to rank on YouTube?”  Here are 4 ways to make that happen:

  • Customize your video’s thumbnail – as the face of your YouTube video, your thumbnail is the first thing that your viewers are going to see, therefore, it really has to impress them. Simply stated, creating thumbnails that have been tailored to what your video is all about are going to outperform the ones that YouTube automatically selects for you.
  • Place key phrases and keywords in your video’s title – you want your viewers to know exactly what they are going to see when they play your videos. So it’s imperative that you put key phrases and keywords in the video’s headline or title.  Remember to keep your headlines or titles short and to the point.
  • Put vital key phrases and keywords in your description in order to optimize it – don’t force them or “stuff” them in, but make sure your description flows naturally. If you don’t do this, it will hinder your chances of achieving a higher ranking in the YouTube search engine results pages. Use the keywords well and weave it through the concise description. It will come up as Meta-description, when the users search through online videos.
  • Use strong key phrases and keywords at all times – you’ll have to find those keywords and add them to your video since YouTube cannot search for content keywords. Fortunately, they have a “keyword tool” that can be used in order to help YouTube determine if they are relevant and find those search terms that have little or no competition.

If you follow these 4 helpful tips, it could make a huge difference in the way your video ranks and the traffic it receives.

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