Why SEO is Important

What is SEO?

SEO, or search engine optimization, is the way by which business and marketers ensure that a site will be found on a web search. Organic searches are critical to a site’s performance and are what drives the most internet traffic today. The gold standard search engine is Google with over 90 percent of searches taking place on Google or its subsidiary, YouTube. With Google processing 3.5 billion searches every day, its algorithms are what drives most SEO organic campaigns.

How Does it Work?

Good SEO looks to make your site clean, user-friendly and discoverable by search engines, primarily Google. Google searches sites by means of a web crawler and then ranks that site accordingly. This takes place over time and needs to be continually adjusted to Google’s ever-changing algorithms. Google rewards websites with rankings and authority based on its own set of criteria and penalizes others. This is what marketers are always trying to understand and optimize for. 

Users are more likely to click on a result that appears as one of the top 5 site suggestions on a search. That makes optimal ranking so very important. Good SEO marketing seeks to improve that ranking by improving the things that Google considers valuable. Not only does good SEO seek to improve a site’s ranking on organic searches, but also addresses social media performance and promotion. Good SEO will put a site ahead of the competition which is exactly what every website is looking for. 

What Does an SEO Marketer Do?

SEO marketers will address three key aspects of a website’s presence. The first one is technical to make sure that a site can be seen and indexed by search engines. The second, on-page SEO, will be to ensure that the site’s content is fresh, relevant and search engine friendly. The third, off-page SEO, deals with links externally and internally to the website, furthering its authority. 

More Important Than Ever

In today’s competitive landscape, good SEO is more important than ever before. With billions of searches each day, a site owner wants to make sure that they are positioned in a way to find their customers. By making a site user-friendly, easy to navigate and having continually relevant and unique content, SEO marketing can help business owners find their customers,  grow their businesses and meet goals and objectives. 

Can you benefit from an SEO checkup? Get a free SEO analysis today to see how your current website is doing. Call Rocket Marketing and Design at 888-731-0234. 

Oh, did I mention we are Google certified!

in Search Engine Optimization, SEO

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